The latest trends in cosmetics signal shifts in the beauty and wellness industry, focusing on things like personalisation, natural results, and skincare incorporation.
We’ve put together a guide of the biggest trends to watch out for, to help you offer your patients the best, and gain a deeper understanding of the needs and wants of your consumers.
1. Natural-Looking Results
One of the biggest trends in today’s aesthetics market is the desire and need for natural enhancements. This shift represents the focus on individual beauty rather than completely altering it - and we are all for it!
2. Prevention, Not Repair
You may have noticed that some of your patients are getting younger. More individuals, particularly those in their 20s and 30s, are opting for non-surgical cosmetic treatments as a proactive strategy to slow the formation of fine lines and wrinkles.
3. Personalised Skincare
More and more patients are seeking skincare regimes and procedures that are tailored to their specific skin types, and that can be paired with aesthetic treatments. This demonstrates the importance of developing individualised skincare solutions for your patients.
4. Longer Lasting
It’s no secret that patients want their treatments to last for a long time. The demand for longer-lasting products is increasing, and we’re excited to offer these options to our Members!
5. Non-Invasive Procedures
Innovations in non-invasive technologies such as laser treatments, PRF, radio-frequency therapies, and ultrasound-based interventions offer effective alternatives to cosmetic treatments. These procedures provide significant results with minimal downtime and lower risk and are becoming more and more popular in the industry.
6. Diverse Demographics
No longer a female-only industry, more men are pursuing aesthetic treatments aimed at natural enhancement.
These trends show an exciting future in the aesthetic industry that is more inclusive, natural and personalised. By staying informed about these and emerging trends, cosmetic professionals can make better-informed decisions about their business and treatment offerings.
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