As we enter 2025, the aesthetics industry embraces several transformative trends that blend innovation, natural beauty, and holistic well-being.
Drawing insights from industry experts and recent discussions by Fresh Clinics co-founders, Dr John Holbrook and Dr John Delaney, here are the top aesthetic trends to watch this year.
1. Non-Surgical Lower Face and Jawline Enhancements
Interest in non-surgical treatments targeting the lower face, neck, and jawline is rising. These advancements offer minimally invasive procedures with natural-looking results and shorter downtime, appealing to those seeking subtle changes.
2. Regenerative Medicine
There's a growing interest in treatments that work harmoniously with the body's natural processes. Regenerative aesthetics, including therapies that stimulate collagen production and tissue regeneration, are gaining popularity. This trend aligns with the broader movement towards longevity and focuses on enhancing the body's regenerative capabilities.
3. Personalised, Science-Backed Skincare
Consumers are increasingly seeking skincare solutions backed by scientific research. Personalised skincare regimens tailored to individual needs are becoming mainstream, reflecting a shift towards evidence-based products that deliver real results.
4. Less is More
The trend of overfilled and exaggerated features is declining. A more natural aesthetic is now favoured, with treatments enhancing individual beauty rather than altering it drastically. This 'less is more' philosophy emphasises subtlety and authenticity in aesthetic procedures.
5. Treatment Stacking
Combining multiple non-surgical treatments, known as 'treatment stacking,' is set to take over 2025. This approach allows practitioners to address various aesthetic concerns simultaneously, providing comprehensive and customised results for patients.
Diversification and Data: Tips from ‘The Johns’
A recent session hosted for Fresh Members with ‘The Johns,’ was an eye-opening opportunity to learn about the importance of diversification, and leveraging data to enhance business performance.
'"Recognising that the days when you can just rely on toxin and filler to fill your book, they’re not over, but it is becoming apparent that the stronger and more resilient businesses are going to be the ones that have a suite of offerings." - Dr John Holbrook.
Patients are already spending significant amounts on their broader beauty and wellness regimes. Why shouldn't they spend a portion of that with you?
As Dr Holbrook put it, "They're buying skincare from retailers, but maybe they could be buying it from you."
Adding services like retail skincare, energy-based devices, and wellness programs not only boosts revenue but also strengthens patient loyalty. Patients are looking for a one-stop shop, and your clinic could be that space.
Dr John Delaney highlighted the power of using data to make informed business decisions in 2025: “As healthcare practitioners, we’re trained to use data to guide clinical decisions. It’s time to apply the same principle to our businesses.”
Consider following these data trends for your business in 2025:
- Client Purchase Behaviour: Understanding who is buying what and in what combination
- Revenue Analysis: Identifying which services drive the most income and where there are opportunities for upsell
- Operational Efficiency: Using data to streamline operations and improve client retention rates
As the session progressed, the conversation turned to preparing for the year ahead. Dr Delaney shared, “We’re constantly innovating to make your lives easier, from new training initiatives to advanced software systems.” One exciting development is the upcoming revamp of Fresh Clinics’ training infrastructure, designed to provide Members with even more educational tools and resources.
Ongoing Learning for Experienced Injectors
Dr Holbrook closed the session with a powerful reminder: “Your success is our success. We’re here to move mountains for you.”
With Fresh Clinics by your side, you can confidently navigate the aesthetic industry and set your clinic up for sustained growth and success in 2025.
Reach out to our team today, call us, or schedule a time to chat below.