The Fresh Life 2024: Day 2 Recap

 The content of this blog is designed and intended for the education of Healthcare Professionals.

The energy was buzzing as Day 2 of The Fresh Life 2024 kicked off on another sunny day in Byron Bay. Everyone returned, excited for another day packed with inspiration. Day 2 delivered on every level, keeping the excitement alive as attendees dove into the next wave of industry education.

As we moved into the morning sessions, Group B took seats at the Fresh Lounge, where Andrea Culligan & Franziska Iseli discussed their entrepreneurial journeys and the importance of embracing change. They introduced the concept of being “unf**kwithable” - a term they defined as a state of confidence and resilience that’s unshaken by outside criticism or conflict. The highlight was bringing audience members on stage to answer, “What would you do if you had the courage?” - creating an empowering and memorable session.

Next up, Mike Clague took attendees through his journey with skincare and aesthetic treatments. Mike laid out a straightforward approach to boosting revenue with new, impactful treatments - no fluff, just real results. He shared his top five tips to elevate patient satisfaction, from using topical insulin with microneedling for acne to themed skincare packs, upper-to-lower face toxin conversions, and introducing Sculptra for enhanced volume. 

Then, David Segal shared a raw and powerful session on business challenges, recounting his journey with The Cosmetic Institute and the difficulties it faced due to media backlash that led to lawsuits and significant financial loss. This was his first time discussing the impact on his confidence and finances. David emphasised the importance of compliance, proper patient selection, and careful hiring. He noted the industry's increased regulation and competition, advising business owners to stay informed about economic trends and inflation.

After a delicious morning tea and networking, Wayne Griffiths & Louise Farrar spoke on the Art of Regeneration. They brought an exciting insider’s take on maximising skin health with smart, cost-effective treatments. Wayne broke down the science of the ART FILLER range, revealing their special combination of effectiveness and longevity. 

Over in The Fresh Lounge, we heard from Jodie Fisher - who shared how Candela’s energy-based devices transformed her clinic’s revenue and client results. Jodie successfully upgraded injectable clients to high-value skin consumers. Annual spending per client jumped from $400-$1,600 to $4,000-$7,200 - even during economic downturns, and she expanded her team from two to ten. 

At the same time, the Woodlands Stage heard from Casey Wolfenden & Dr Jimmy Wang who gave a comprehensive look into the Hugel range in an engaging chat, showcasing real case studies, and picking the best patients for the portfolio. The conversation highlighted the importance of proper dosing for longevity and the benefits of the brand's award-winning syringe design and sterile packaging.

Following Casey and Dr Jimmy, Freya Carlson was welcomed to talk about immunogenicity and how it plays a role in the lasting effects of different toxins, especially how the immune system can cause challenges with aesthetic treatments. She discussed her transition from different toxins in her practice, stressing the importance of product proficiency and patient safety, and shared personal experiences with antibodies, non-responders, and the challenges of switching up brands. 

Then we heard from Stuart Turner and Dr Lisa Hackett, who delivered a live demo session on ultrasound techniques for facial treatments, focusing on the crucial aspects of identifying and dissolving fillers. They tackled the pesky issue of residual filler after dissolution and stressed the importance of understanding facial anatomy - particularly the buccal fat pad. 

After lunch, Dr Scott Horsborough gave insights into the entire Profhilo range, and how to manage patient’s expectations of long-term results. He highlighted how the treatment boosts skin quality, smooths out wrinkles, and increases collagen production for a healthy, lasting glow. He also shared the long-term perks - like needing less makeup and enjoying skin that stays resilient over time.

While some guests attended their small group training sessions, others heard from Ben Schreenan, who gave a deep dive into e.p.t.q, and how to maintain natural results while still making a profit. This advanced filler offers exceptional lift, projection, and flexibility for various facial areas, as shown through real case studies by Ben.

Up next, Mike Clauge filled the room looking into a new toxin - Relabotulinumtoxin A. Data from 17,000+ patients was presented by Mike, showing a low rate of treatment-related side effects, and high satisfaction. Plus, it’s going to be the first ready-to-use liquid toxin on the market!

In The Fresh Lounge, the laser and skin panel - Jamal Ammar, Jodie Fisher, Maxine Figuira, Sara Lavis, and Steph Yalda - hosted an engaging conversation on Successfully Introducing Energy Devices into Clinics. The panel encouraged delegates to consider patient demographics, focusing on age and skin issues like redness, pigmentation, and laxity. A key takeaway? Set patient expectations right - aim to undersell and over-deliver for top results.

Day 2 finished off with one of the most anticipated sessions of The Fresh Life - Dr David Eccleston’s advice on choosing the right toxin - in a non-sponsored session where nothing was off-limits! He shared the historical context of botulism discovery and its link to sausages, while also covering the efficacy and tolerability of different toxins in different patients. 

The second day of The Fresh Life 2024 was certainly one to remember, and we can't wait for a final epic day!

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